Knowledge category
RevPAR, OTAs, revenue management and demand mix.
2026-08-10 · 行业分析
More orders are not proof of operating improvement. Test demand quality, realised rates, net channel revenue, service capacity and durable demand together before drawing a conclusion.
Read article2026-08-08 · 案例研究
This summer many hotels report decent occupancy but flat profit. This article explains how package products restructure the booking unit, how to evaluate them before launch, how different hotels choose an approach, and why product structure will matter more going forward.
Read article2026-07-27 · 行业分析
Ctrip's antitrust penalty changes the operating boundary between platforms and hotels, but pricing control does not automatically become profit. Hotels need to review contracts, channel net revenue, rate benefits, and guest retention.
Read article2026-07-21 · 行业分析
Summer traffic brings more visibility and more comparison. What determines whether a hotel is remembered is not price alone, but whether different guest segments feel it is convenient, distinctive, and worth recommending.
Read article2026-07-20 · 行业分析
More guests are coming in. Orders are picking up. The front desk is busy again. But many hotel owners look at that booking curve and feel something closer to anxiety than excitement.
Read article2026-07-07 · 趋势分析
Many hotel websites receive visitors but still fail to convert direct bookings. The issue is often not that OTAs are too strong, but that the website does not clearly answer pricing, benefits, cancellation, invoice, and contact questions before guests decide.
Read article2026-07-03 · 案例研究
More inquiries, more orders, and higher occupancy do not guarantee more profit. Without net contribution, lead tiers, quote authority, and service-cost discipline, a hotel may become busier while earning less.
Read article2026-06-25 · 案例研究
2026-06-14 · 行业报告
2026-04-29 · 案例研究
2026-04-28 · 案例研究
