2026年Q2酒店行业趋势报告：存量竞争深水区，谁在突围？
Key Takeaway
2026年第二季度，全国酒店市场景气指数录得-9，较上季度回升12个指数点，市场信心正在缓慢修复。存量改造已成为行业主战场——全国69.3%的存量酒店运营年限超过5年，2026年Q1新开业酒店中改造项目占比达45%。
Reviewed by the MarvelBros C&T professional team
2026年第二季度，全国酒店市场景气指数录得-9，较上季度回升12个指数点，市场信心正在缓慢修复。存量改造已成为行业主战场——全国69.3%的存量酒店运营年限超过5年，2026年Q1新开业酒店中改造项目占比达45%。
摘要
2026年第二季度，全国酒店市场景气指数录得-9，较上季度回升12个指数点，市场信心正在缓慢修复。存量改造已成为行业主战场——全国69.3%的存量酒店运营年限超过5年，2026年Q1新开业酒店中改造项目占比达45%。
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