Why does a hotel website get traffic but few direct bookings?
Traffic does not equal bookings. The website may fail to answer guests’ key pre-booking concerns.
Short answer
A hotel website gets traffic but few direct bookings when it displays information without reducing uncertainty. Guests need direct-booking benefits, policies, contact paths, and trust signals before they act.
https://www.marvelbros.com/en/topics/why-hotel-website-traffic-has-few-direct-bookings